Case Study · Government & Tourism · Six Markets
Saudi Tourism Authority Roadshow
A travel trade roadshow across six markets, taking Saudi tourism suppliers and partners to buyers in Dubai, Oman, Bahrain, Qatar, Kuwait, and Egypt. Sajilni handled registration, e-tickets, badging, and the meeting scheduling that made the whole format work.
The Challenge
A roadshow only works if the right people end up in the same room at the same time.
The Saudi Tourism Authority took its roadshow to six markets across the region, bringing Saudi tourism suppliers and partners face to face with the travel trade in each city. Suppliers were the larger exhibitors with full stands; partners were smaller exhibitors, largely travel agencies and hotels promoting travel into the Kingdom.
The commercial value of a format like this is not measured in footfall. It is measured in meetings. Buyers arriving in Doha or Cairo need to sit down with the right suppliers, suppliers need their day filled rather than half empty, and none of it can be run on a shared spreadsheet across six cities in sequence. Registration, ticketing, and badging all had to work identically in every market, and the meeting schedule had to hold together on the day.
The Solution
One platform, six cities, and a diary that filled itself.
Registration & E-Tickets
Each leg of the roadshow ran on the same event registration platform, so a format proven in one city could be repeated in the next without rebuilding it. Registrants received e-tickets with QR codes, which meant no printed guest lists travelling between markets and no separate system per country.
Onsite Badging
Delegates collected personalised badges on arrival at each venue through onsite badging. Badges identified who was a buyer, who was a supplier, and who was a partner, which matters in a room where everyone is there to do business with a specific type of counterpart.
Supplier Meeting Scheduling
This is the part that turns a roadshow into a business event. Suppliers set out the time slots they had available, and visiting buyers booked directly into them through the platform, seeing exactly what was open before choosing.
Because availability was live, double bookings did not happen and neither did the usual scramble of arranging meetings by email in the days before each leg. Suppliers arrived with a schedule already built, and buyers arrived knowing who they were meeting and when.
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Get in TouchThe Results
Six cities run the same way, with meetings booked before anyone landed.
- One setup, repeated six times. The same registration, ticketing, and badging flow ran in every market instead of being rebuilt city by city.
- Meetings booked in advance. Buyers reserved supplier time slots through the platform, so schedules were built before the doors opened rather than negotiated on the floor.
- No double bookings. Live availability meant a slot taken was a slot closed, in every market.
- Suppliers arrived to a full day. Larger exhibitors could see their diary filling and plan their stand time around confirmed appointments.
- Roles visible in the room. Badging distinguished buyers, suppliers, and partners, so conversations started with the right context.
- A format worth repeating. With the platform doing the coordination, extending the roadshow to another market was a matter of scheduling, not rebuilding.
Turn Your Roadshow Into Booked Meetings
Talk to our team about registration, badging, and supplier meeting scheduling for your next multi-city programme, and see Sajilni in action.
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